How does content marketing differ from blogging? This is a question we get fairly frequently here at Huckleberry Branding. “Content marketing? Why do I need that? I already have a blog.” While a blog is an integral part of a content marketing strategy, effective...
Content marketing software pioneer Kapost recently released its Top 50 Content Marketing Brands, a ranking that showcases the best of the best in branding. Kapost laboriously reviewed hundreds of companies to determine the top content marketers based on quality and...
Companies send us information all the time. Most of the time it’s informational garbage with the intent of trying to sell you unnecessary or unwanted stuff. Engage with your customers in a way that will make your offering more meaningful to their lives by...
Today’s consumers have shut off the traditional world of marketing. Like many consumers, you probably pay for Netflix or DVR to avoid commercials, subscribe to XM radio, often ignore magazine advertising and find pop-up ads annoying and distracting. Rather than...
