Case Study: SEO for Medical Practices

About

This network of chiropractic and physical therapy clinics has 6 locations in Tennessee, Kentucky and Missouri that offer a range of non-surgical solutions to orthopedic pain, degenerative disease, neurological conditions and sports injuries. Services include physical therapy, chiropractic care, stem cell and platelet rich plasma therapy, and spinal decompression.

Challenge

With 6 existing locations and ambitious growth goals to expand its number of locations throughout the Southeast, the clinic needed a proven, automated process to drive leads to their clinics, as well as a streamlined scheduling and lead follow-up solution. 

Solution

Huckleberry Branding supplemented the clinic’s existing in-house marketing services with SEO, website management, and copywriting services to boost organic website traffic and drive leads. Huckleberry also consulted with the clinic on marketing automation tools, including for email marketing and appointment scheduling software solutions, implemented the third party tools, and trained staff of its use.

Marketing Tools:

• SEO
• Content Marketing (blog writing & email marketing)

Results

In 6 months, organic traffic increased 111% and total traffic increased 81%.

Total site visits:

Total site visits increased month-over-month since October 2017 from 826 to nearly 1,491 in March — an80.51% increase in 6 months.

Organic Visits

Organic visits increased from 463 in October 2017 to 979 in March 2018 — a 111.45% increase in 6 months.