Blog
Grow your business with valuable, actionable insights from our branding blog
Why Website Sliders Are Bad and Belong in the Past
To Slide or Not to Slide? If you're in the early stages of a website design or redesign, you're likely exploring ideas for that uber-important "above the fold" hero section on your home page. Those homepage hero sliders, although commonly used, have actually proved...
Can You Redesign a Website Without Losing SEO?
It's easy to put a project like a website redesign off for many reasons. But you shouldn't — because your company's site is often the first time a potential customer will gain exposure to your business. When redesigning your website, you must avoid the hazards that...
Tips To Grow Your Email Opt-Ins
While there are many innovative ways to gather new leads, create email lists, and build brand affinity, don't overlook the power of email opt-in forms. Having an opt-in form on your website is a fantastic way to encourage visitors to subscribe to your email...
Why Chasing Website Trends Is Bad for Business
It's Time to Stop Chasing Website Trends In the ever-changing world of web design, it’s easy to feel the pressure to adopt the latest trends. Parallax scrolling, neon gradients, or oversized typography might seem like cool features, but they're not right for every...
What Makes Websites Slow and What To Do About It
Have you ever researched vendors online only to load up a vendor's website that seems not to load at all? How long were you willing to sit and wait? 3 seconds? 5 seconds? Studies show that 1 in 2 visitors abandon a website that takes more than 6 seconds to load. If...
Shopify vs WooCommerce: Who Wins?
Creating an e-commerce business is exciting and achievable, but there is a lot to consider, including managing inventory, taking and shipping orders, receiving payment, and more. As you develop your online storefront, you'll want to consider several points, including...
5 Ways to Add Instant Website Personality
Why Your Website Personality Matters You just have an hour or so left before you log off of your work computer for the evening. You’re researching a new online vendor or an article that will help you through a particularly difficult challenge. But it’s the end of the...
Why You Should Hire a Professional Catalog Designer
Presenting products in a catalog connects consumers with your brand, inspiring action — but you need a top-notch catalog designer to ensure it's done right. Our experience with catalog design shows that your brand needs strong visuals to communicate its expertise....
