Blog
Grow your business with valuable, actionable insights from our branding blog
Website Design Services: What You Should Be Looking For
Shopping around for website design services is a commonplace activity for many small business owners and employees these days, and the available options have never been more expansive, and more confusing. There are dozens of low-cost or free website builders, there...
Squarespace vs. WordPress Web Design
Squarespace vs. Wordpress: Which is Right for You? **NOTE: When we say "Wordpress" throughout this post, we're talking about the self-hosted, open source Wordpress.org, not the hosted Wordpress.com. Believe it or not, these are two totally different animals......
Why You Should Opt for a Custom Web Design
A strong website is one of the most effective ways to market your company. There are two ways to approach web design—custom web design or website templates. Many people opt for website templates due to limited budgets and time crunches, but templates do not give you...
Planning a Website Redesign: 5 Things To Consider
Been thinking about a website redesign for your company? Been thinking about it for a month? A year? More than that? It’s easy to put a project like this off for a multitude of reasons, but the fact is that these days, your company’s website is often the first time a...
7 Ways to Promote Your E-Book Online
Creating engaging content is one of the best ways to attract and retain clients. E-books establish you as an expert in your field, providing an opportunity to showcase your unique insight, building trust and credibility among your target audience. Compared to other...
Choosing a Theme for Your WordPress Website
Today we're going to talk about choosing a theme for your WordPress website. A lot of people, myself included, just want to pick the prettiest theme they find, click install, and head to the coffee maker. But like most things in life, there's a lot more to it. Read on...
Why the Design Proofing Process Is Crucial
With printed marketing, you only get one chance to get it right. That's why the design proofing process is so important. Sure, you can always make corrections and have it reprinted, but that can be very costly. Here, we’ll talk about what to look for and how to avoid...
What Is Pantone and When Should It Be Used?
The Pantone Matching System (PMS), is a universal language of color that allows you to control your brand’s palette across all mediums including print, web, or even video. The colors have specific numbered codes followed by the letters C (coated), U (uncoated), or M...
