Blog
Grow your business with valuable, actionable insights from our branding blog
How Will Continuous Scroll Impact SEO?
We have all experienced moments when we open a social media app for an intended five-minute break, which then turns into a twenty-five-minute session. We are surprised by how quickly time passes, and we promise ourselves that we will not do it again — but we do. Why?...
How to Use Stock Photos Legally on Your Website
The digital age's obsession with visuals makes it highly important to have an illustrative website. This attracts people to stay longer on your website. Using different images and illustrations in a web design also helps people understand complex ideas and...
Chat GPT and SEO: How AI-Powered Content Is Changing Content Marketing
Technology is ever-evolving, as evidenced by required software updates, the latest computers and smartphones, and new features that pop up out of nowhere. However, we’ve seen a recent evolution of artificial intelligence (AI) that could dramatically change how we...
E-Commerce SEO Tips and Best Practices
Strategic SEO boosts your website traffic by optimizing keywords relevant to your company, brand, and industry. When you organically search for a desired product, the top results for that specific keyword search will appear following paid ads. When your product...
How Organic and Paid Search Work Together
Is organic search equally as beneficial as paid search? Why pay for keywords when you can organically increase your traffic? Are organic and paid search both SEO? Which one is better? These are probably just a few of the questions you've asked yourself while...
How to Optimize for “Near Me” Searches
Did you know that 46% of Google searches are from consumers looking to find a restaurant, coffee shop, daycare, or gym nearby? While e-commerce has drastically grown in popularity, it doesn’t replace the in-person experience of trying on the perfect pair of jeans or...
What to Consider When Hiring a Logo Designer
A strong logo can have a significant impact on your business. A logo design or redesign may seem daunting, but committing to breathing life into something new or something that has worked that's now overdue for a refresh, can pay off significantly. But before you hire...
Things Business Owners Can Outsource to Free Up Time
Are you considering how to outsource marketing to save time? You’re not alone. One of the most precious commodities a business owner has is his or her time, and there never seems to be enough of it. Business owners everywhere have shared in the common experience of...
