Blog
Grow your business with valuable, actionable insights from our branding blog
Branding on a Budget: Tips from a Professional Design Agency
A word of advice to cash-strapped business owners and startups from a professional branding agency: a logo will not make or break your business! There are many other important factors involved in building a successful business you should focus on first, including a...
Maximize Your Website’s Potential: A Look at Common Google Search Console Errors
If you're a website owner who wants to keep track of how your site is performing on Google, then Google Search Console is the tool for you. It has a helpful feature that warns you of crawl errors. These crawl errors happen when Googlebot, the web crawler, can't access...
Custom Mailer Box Design Inspiration
If you want your product to be instantly recognizable from every angle, design consistency is key. To make a lasting impression on your customers, you have to consider your product's design from every angle -- from the product's shape, size, and material to the custom...
How Do You Know When It’s Time for a Brand Refresh?
If you've been in business a while, your company has likely changed from when it launched. Showing that your brand still reflects who you are is key. Your design, colors, logo, and messaging should consider current trends and customer preferences to help breathe new...
Branding and SEO: Your Recipe for Online Success
As a business owner, you want to ensure that your brand stands out from the rest. To be the go-to company for prospective customers, you want to have a strong online presence. This is where branding and search engine optimization (SEO) come into play. Understanding...
Best CMS for E-Commerce Website: WordPress vs. Shopify
Should You Use WordPress or Shopify for Your E-Commerce Site? You've probably heard of WordPress if you're familiar with website hosting. WordPress is the CMS (content management system) that drives hosts about 40% of all websites. It's a powerful and versatile,...
Conversion Rate Optimization Tools, Stats & Best Practices
Plus 8 Research-Backed Ways to Improve B2B Website Conversion Rates A well-designed website attracts leads and converts prospects. On the flip side, a poorly-designed, overly complex, or outdated site can turn customers away before you even get a chance to pitch to...
How Will Continuous Scroll Impact SEO?
We have all experienced moments when we open a social media app for an intended five-minute break, which then turns into a twenty-five-minute session. We are surprised by how quickly time passes, and we promise ourselves that we will not do it again — but we do. Why?...
