Blog
Grow your business with valuable, actionable insights from our branding blog
Why Google Screened and the Google Guarantee are Good for Business
Google Screened and Google Guarantee are powerful tools that can help businesses build trust with potential customers, stand out from the competition, and assure customers that their work will be done right. Google Screened vs. Google Guaranteed Google Screened is a...
From Clicks to Conversions: How to Turn Popular Blog Posts Into Sales
Can Blogs Really Convert Site Visitors into Paying Customers? It’s great to see search traction in the form of increased impressions and clicks to your website from search engines, but the ultimate goal for most of our clients is ultimately to drive leads and sales....
Logo File Formats: How to Choose the Right File in Every Scenario
So, you just approved your logo design and received a boatload of files from your designer. You might be asking yourself, “What are all of these logo file formats, and how do I know which one to use where?” Below, we outline the major differences between each file...
What is Google’s Stance on AI-Generated Content?
The History of Google's Relationship with AI Google and automation have always lived in harmony. "We've long believed in the power of AI to transform the ability to deliver helpful information." - Google Search's Guidance About AI-Generated Content, Google Search...
The Ultimate Guide To Using Header Hierarchy for SEO Success
As a business owner or marketing director, you want your website to rank high in search engine results pages (SERPs) and attract more traffic. One way to achieve this is through the use of proper header hierarchy. Using H1, H2, and H3 headers in your optimized web...
Branding on a Budget: Tips from a Professional Design Agency
A word of advice to cash-strapped business owners and startups from a professional branding agency: a logo will not make or break your business! There are many other important factors involved in building a successful business you should focus on first, including a...
Maximize Your Website’s Potential: A Look at Common Google Search Console Errors
If you're a website owner who wants to keep track of how your site is performing on Google, then Google Search Console is the tool for you. It has a helpful feature that warns you of crawl errors. These crawl errors happen when Googlebot, the web crawler, can't access...
Custom Mailer Box Design Inspiration
If you want your product to be instantly recognizable from every angle, design consistency is key. To make a lasting impression on your customers, you have to consider your product's design from every angle -- from the product's shape, size, and material to the custom...
