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Grow your business with valuable, actionable insights from our branding blog
Step 4: Establishing Your Marketing Strategy
A marketing strategy is a list of clearly-defined goals and an action plan to reach those goals. Your marketing plan should be progressive, quantifiable, and responsive to the demands of your customers and the market.
Step 3: Creating Your Brand’s Identity
Once you have a solid sense of your business offerings, differentiating factors and target audience, it’s time for the fun part — the creation of your visual brand identity. Your visual brand identity includes your business’ color schemes, logo or wordmark design, textures, layouts, shapes, font selections and more. As you begin dreaming up the visual representation of your business, you should keep both your business’ styles and values in mind, as well as those of your consumer.
Step 2: How to Craft a Clear Brand Message
Learn how to craft a clear brand message in Step 2 of our free Power of Branding guide.
Step 1: How to Identify Your Target Audience
This is step one in a six-step series on how to build your brand strategy. To learn more about what you'll learn in the series, visit our introductory blog post here, and stay tuned for more freebies like these as we unravel your 2015 branding power strategy in the...
The power of branding
How did Kanye West sell out a plain white tee at $120 a pop in one day? Why does Charmin toilet paper have over 68K followers on Twitter? And why in the world are so many men attracted to Old Spice’s deodorant line containing scents like ‘Wolfthorn’, ‘Bearglove’ and...
Infusing Humor into Your Messaging Strategy
Humor is often overlooked as a strategy to build connections and create a shared experience with your customer. By adding a little delight to your reader’s day, they’ll come to associate your brand with the positive feelings of laughing and the trust associated with that shared experience.
The Art of Simplicity
Simplicity can be a powerful asset. Harnessing the ability to simplify your brand may just be the trick to maximize its efficacy among consumers.
How to Write Headlines That Capture Attention and Keep Readers Engaged
How to Write Headlines That Capture Attention and Keep Readers Engaged If you’re reading this, you already understand the power of a compelling headline. You also know that both individuals and brands have about seven seconds to make a strong first impression. Your...
