Blog
Grow your business with valuable, actionable insights from our branding blog
7 ways to engage your attention-deficient website audience
In a world of instant gratification, you need to engage your website audience quickly and effectively. Here are seven easy ways to do just that.
Model brand behavior from the catwalk
The catwalk has closed at Fashion Week. We observed fall trends for 2014 from the front-row of our home computer and found the looks transformative with a tech feel. Why should you care? Whether new or iconic, the designers that stayed true to their brand attributes and qualities were able to take calculated risks with color and textiles, delighting and inspiring their fan base.
Brands that push boundaries
A new ranking of the Top 50 Content Marketing Brands was recently announced. Many early adopters of this marketing technique are generating big wins and pushing boundaries. And so can you!
The implications of a digital world takeover
Look around you. People are glued to their smartphones, tablets and laptops. Round-the-clock web access means that we live in a perpetually powered-on world. The implications of this digital world takeover for your website and online marketing strategy are immense....
Time to take out your informational garbage
Imagine this – what if your customers actually looked forward to receiving your marketing materials? What if when they received it — via print, email, website — they spent 15, 30 or even 45 minutes with it? So, how do you take out of the proverbial trash? By asking the right questions and listening.
The skinny on content marketing
Like many consumers, you probably pay for Netflix or DVR to avoid commercials, subscribe to XM radio, often ignore magazine advertising and find pop-up ads annoying and distracting. Rather than contribute to the noise, employ an approach that is truly helpful to your consumers!
The Psychology of Color
At HB, we’re color aficionados. Color is one of the most powerful nonverbal forms of communication and offers an instantaneous method for channeling meaning. The color a company uses to brand itself conveys how trustworthy they are to consumers, the quality of their products, and much more.
The hue of 2014? Pantone picks the color that encourages creativity.
Move over, emerald. The color watchers at Pantone recently revealed the Color of the Year for 2014: PANTONE 18-3224 Radiant Orchid.
Food and beverage marketers have begun lining store shelves with dusty fuchsia-inspired products while the “it” hue is already dominating celebrity red carpets and clothing displays.
