Blog
Grow your business with valuable, actionable insights from our branding blog
Define your brand’s North Star
By defining your brand promise or brand positioning, you are making a commitment to your consumer that your brand will consistently deliver on a certain set of standards each and every time.
Reasons to Tap into Mobile Marketing Now!
With Internet traffic on mobile devices expected to exceed traffic on traditional desktops, it’s essential to adapt your website and digital marketing presence to your consumer on the go!
How content transforms salespeople
Start connecting with content! This insightful infographic explains how content helps sales teams build relationships that lead to revenue.
“Digital hoopla” is here to stay
Are you stirring, tweaking (not to be confused with twerking) and repeating? You have to tweak the content marketing mix constantly! In today’s world, the connected consumer expects to be catered to throughout the purchase cycles from the pre-shopping and planning phases straight through to the transactional and post-sale stage.
Three must-haves for your next campaign
Whether you have a grand opening, health challenge or anniversary around the corner, follow these three steps before launching your next company campaign.
7 ways to engage your attention-deficient website audience
In a world of instant gratification, you need to engage your website audience quickly and effectively. Here are seven easy ways to do just that.
Model brand behavior from the catwalk
The catwalk has closed at Fashion Week. We observed fall trends for 2014 from the front-row of our home computer and found the looks transformative with a tech feel. Why should you care? Whether new or iconic, the designers that stayed true to their brand attributes and qualities were able to take calculated risks with color and textiles, delighting and inspiring their fan base.
Brands that push boundaries
A new ranking of the Top 50 Content Marketing Brands was recently announced. Many early adopters of this marketing technique are generating big wins and pushing boundaries. And so can you!
