Blog
Grow your business with valuable, actionable insights from our branding blog
Infusing Humor into Your Messaging Strategy
Humor is often overlooked as a strategy to build connections and create a shared experience with your customer. By adding a little delight to your reader’s day, they’ll come to associate your brand with the positive feelings of laughing and the trust associated with that shared experience.
The Art of Simplicity
Simplicity can be a powerful asset. Harnessing the ability to simplify your brand may just be the trick to maximize its efficacy among consumers.
How to Write Headlines That Capture Attention and Keep Readers Engaged
How to Write Headlines That Capture Attention and Keep Readers Engaged If you’re reading this, you already understand the power of a compelling headline. You also know that both individuals and brands have about seven seconds to make a strong first impression. Your...
How To Awaken Your Sleeping Website
Does your website need a wake up call? Here are a few adjustments to give your site a revitalizing boost, maximizing its efficiency and function. By keeping a keen eye on your site and regularly checking on its vital signs, you’ll ensure it remains healthy, relevant...
“Digital hoopla” is here to stay
Are you stirring, tweaking (not to be confused with twerking) and repeating? You have to tweak the content marketing mix constantly! In today’s world, the connected consumer expects to be catered to throughout the purchase cycles from the pre-shopping and planning phases straight through to the transactional and post-sale stage.
Three must-haves for your next campaign
Whether you have a grand opening, health challenge or anniversary around the corner, follow these three steps before launching your next company campaign.
8 Ways to Engage Your Attention-Deficient Website Audience
In a world of instant gratification, you need to engage your website audience quickly and effectively. Here are seven easy ways to do just that.
The implications of a digital world takeover
Look around you. People are glued to their smartphones, tablets and laptops. Round-the-clock web access means that we live in a perpetually powered-on world. The implications of this digital world takeover for your website and online marketing strategy are immense....
