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Step 2: How to Craft a Clear Brand Message
Learn how to craft a clear brand message in Step 2 of our free Power of Branding guide.
Step 1: How to Identify Your Target Audience
This is step one in a six-step series on how to build your brand strategy. To learn more about what you'll learn in the series, visit our introductory blog post here, and stay tuned for more freebies like these as we unravel your 2015 branding power strategy in the...
The power of branding
How did Kanye West sell out a plain white tee at $120 a pop in one day? Why does Charmin toilet paper have over 68K followers on Twitter? And why in the world are so many men attracted to Old Spice’s deodorant line containing scents like ‘Wolfthorn’, ‘Bearglove’ and...
2015 B2B Content Marketing Benchmarks, Budgets and Trends
Marketers or organizations who take the time to document their content marketing strategy are more effective than those who don’t. This infographic illustrates key content marketing trends B2B marketers and organizations can expect in 2015.
Infusing Humor into Your Messaging Strategy
Humor is often overlooked as a strategy to build connections and create a shared experience with your customer. By adding a little delight to your reader’s day, they’ll come to associate your brand with the positive feelings of laughing and the trust associated with that shared experience.
The Art of Simplicity
Simplicity can be a powerful asset. Harnessing the ability to simplify your brand may just be the trick to maximize its efficacy among consumers.
A Caring Company is a Happy Company
The ability to appeal to your potential customers’ emotions can prove to be an invaluable tool when gathering a loyal following.
The Importance of Headlines: A Couple of Things You Need to Know
If you're reading this now, you appreciate the importance of crafting an effective headline. You probably also know that an individual and company only has seven seconds to make or break a first impression. A strong headline is the initial experience a reader will...
