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Grow your business with valuable, actionable insights from our branding blog
Voice-Search Technology and the Future of SEO

Voice-Search Technology and the Future of SEO

Multiple studies show mobile devices not only account for the majority of online traffic, but a very large majority, and one that grows by the day. As cellphones, tablets, and other devices grow in popularity, the voice features associated with them naturally gain more users as well.

6 Marketing Trends in 2016

6 Marketing Trends in 2016

It’s no surprise that the importance of digital marketing continues to climb. As technology and digital tools evolve, make sure your marketing plan accounts for these marketing trends in 2016: 1. Digital Marketing Will Surpass Traditional As more and more people opt...

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Download Your FREE Marketing Plan Template

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Step 3: Creating Your Brand’s Identity

Step 3: Creating Your Brand’s Identity

Once you have a solid sense of your business offerings, differentiating factors and target audience, it’s time for the fun part — the creation of your visual brand identity. Your visual brand identity includes your business’ color schemes, logo or wordmark design, textures, layouts, shapes, font selections and more. As you begin dreaming up the visual representation of your business, you should keep both your business’ styles and values in mind, as well as those of your consumer.

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