Blog
Grow your business with valuable, actionable insights from our branding blog
A Rebranding Strategy: Things to Know When Considering a Rebrand
So you’re thinking about a rebrand. When considering the importance a brand carries, establishing a visual and emotional connection between your company and your consumers can be a daunting task. Here are some of the main things to consider when planning your...
Marketing Strategy by Business Type
The How-To on Your Best Marketing Strategy David Ogilvy, otherwise known as the father of advertising, once said, “If you want to be interesting, be interested.” That’s a thought that can apply to marketing strategy as a whole. Smart marketers know that there’s no one...
Bad Logo? Bad Mojo
A logo is the face of the company, which makes it a critical aspect of business marketing. A logo is how the business is recognized. It reflects the company’s personality, values, and principles, becoming the company’s principal form of identity. It is a crucial and...
Make Your Brand a Star: Marketing Takeaways from the Nashville Film Festival
The 2017 Nashville Film Festival kicked off last Thursday and runs through Saturday, April 29 at the Regal Hollywood 27 Theater in Nashville. Since 1969, the Nashville Film Festival has promoted excellence in film, bringing incredible works from around the world to...
Your Website Checklist
As a college student trying to manage classes, extracurriculars, internships, and some semblance of a social life, it can be hard for me to keep track of everything. The same goes for any busy professional trying to keep it all together. If you haven't grasped it yet,...
SEO Tips for Beginners
Search engine optimization. If you're not incorporating it into your digital marketing strategy, you should be. In fact, according to SERPs (Search Engine Results Page), the majority of search engine users are more likely to click on one of the top 5 website...
Tips for Email Marketing Strategy
Finding yourself in a bit of a rut with your email marketing? Having trouble keeping those open rates up? It's easy to feel like you've fallen into a bit of a pattern, like you've got nothing fresh to bring to the table. That's where the Huckleberries comes in. Read...
Customer Engagement Strategies
Today's customers are now more connected and influential than ever. Modern tech has given users access to seemingly endless amounts of information in just a few strokes of a smartphone. This constant connection allows customers to be in control of their experience,...
