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Grow your business with valuable, actionable insights from our branding blog
How to Create a Clear Brand Story for Optimal Results
Podcast: Huckleberry Branding Founder, Mariko Hickerson, on The Trust Factor Radio with Host Neil Howe In this episode, The Trust Factor host Neil Howe speaks with Mariko Hickerson, owner of Huckleberry Branding in Nashville, TN, about how her business...
Is Your Cold Calling Strategy Hurting Your Brand?
Every day, I receive numerous unsolicited, cookie-cutter cold calls, email pitches and LinkedIn messages offering everything under the sun -- from low-cost outsourced SEO, PPC or link-building services to the latest and greatest business software. Most of these...
Get to the Heart of Nonprofit Marketing Strategy
Emotion takes the lead in the nonprofit world — the cause, the impact, the lives changed. It’s why you do what you do and why people want to help. But, any marketer worth his or her salt will tell you that knowing this is only one piece of the puzzle. The real work...
Case Study: SEO for Medical Practices
About This network of chiropractic and physical therapy clinics has 6 locations in Tennessee, Kentucky and Missouri that offer a range of non-surgical solutions to orthopedic pain, degenerative disease, neurological conditions and sports injuries. Services include...
Case Study: Addiction Treatment Marketing
About A Nashville, TN drug treatment center enlisted the help of Huckleberry Branding to drive more leads and admissions to their addiction treatment programs. The treatment center offers a full continuum of care -- including primary residential care,...
Field Your Dreams with the Right Product Marketing Strategy
We hate to burst Kevin Costner’s dream, but the reality is, just because you build it doesn’t mean they will come. At least not in the product marketing world that is. Your target audience not only has to know your product exists but also what problem it helps them...
A Rebranding Strategy: Things to Know When Considering a Rebrand
So you’re thinking about a rebrand. When considering the importance a brand carries, establishing a visual and emotional connection between your company and your consumers can be a daunting task. Here are some of the main things to consider when planning your...
Marketing Strategy by Business Type
The How-To on Your Best Marketing Strategy David Ogilvy, otherwise known as the father of advertising, once said, “If you want to be interesting, be interested.” That’s a thought that can apply to marketing strategy as a whole. Smart marketers know that there’s no one...
