Blog
Grow your business with valuable, actionable insights from our branding blog
Branding 101: The Importance of Content Marketing for Your Brand
Going viral is about more than taking up space. Today influencers and brands are in constant competition for your attention. With more content available than ever, it's becoming more and more difficult to stand out from the noise. Knowing the potential that content...
4 of the Hottest Website Design Elements and Trends to Come in 2020
Your website isn't just a place where people can go to learn about your company. It's a digital storefront, and the impression people get from your website will shape what they think of your company as a whole. If you neglect your website, people will naturally...
A Step-by-Step Guide to Keyword Research
If you're familiar with search engine optimization (SEO), you may know it's important to start with a solid keyword list. Keyword research is the process of gathering a list of words and phrases you'd like your site to rank for in search engines. While this may sound...
6 Important Considerations When Choosing a Digital Marketing Firm
Business owners know how important digital marketing is to their business' success, but it can be difficult to know what to look for when choosing the right partner to take your business to the next level. These days, the term "digital marketing firm" can mean many...
8 Unbelievably Effective Marketing Strategy Tips for Your Growing Business
Just about every business wants to grow. Yet, about 61% of marketers say that their biggest challenges are driving traffic and generating leads. If you can’t get more leads and traffic, you will have a hard time growing your business. The secret to more traffic and...
Paper Stock: So Many Options…
The paper stock used in your marketing materials should leave a lasting impression. With so many options, how do you even begin to choose? The first things to consider are exactly WHAT you’re going to be using the marketing piece for, HOW you want it to look and WHO...
Why Colors Look Different on Screen vs When Printed
When it comes to your brand, colors are extremely important. Understanding how colors are translated on everything from business cards to digital billboards is crucial. Here, we will discuss the difference between RGB and CMYK and how you can preserve your brand’s...
The Basics of WordPress Website Maintenance
For folks who have done it, the process of designing, building and deploying a WordPress website is usually a fairly large undertaking, even if you’re using a freelancer or an agency instead of taking a do-it-yourself approach. But you went through the work of making...
