Look around you. People are glued to their smartphones, tablets and laptops. Round-the-clock web access means that we live in a perpetually powered-on world. The implications of this digital world takeover for your website and online marketing strategy are immense. Not only is audience conversion possible 24/7, but your consumers are also available through various channels on multiple devices.
In a landscape where online sales and conversion are key, here are a few things to consider:
1. Audiences are available 24/7. Consumers are now accessible beyond standard business hours. Your marketing tactics should be flexible and ever-present to your target audience. With easy access to the web on mobile devices, consumers expect instant feedback to inquiries and constant streams of engaging information at all hours of the day.
While this may seem tiresome, there are hundreds of free, valuable resources — from social media schedulers to automated email responders — to keep up with your brand’s digital presence while you sleep.
2. Consumers are available on multiple devices. It’s important for business owners to stay apprised of the latest digital trends in the market. To employ the best combination of digital marketing for your business, make sure you evaluate marketing strategies on multiple devices to reach a greater audience. In addition to making sure your website is responsive across all devices, it may be worth thinking outside the box in your digital marketing strategy.
Is your business a good candidate for a mobile or tablet app? Should you be emphasizing Pinterest or Instagram to make sales rather than marketing through your website alone? These are just a few things to consider when allotting your precious time and money toward marketing to today’s mobile audience.
3. Competitors websites are only a click away. For today’s attention-deficient internet audience, brevity is key. Keep it short, keep it clean and make it powerful.
In this world of instant gratification, you only have a moment for your landing page to grab a readers attention and keep it for as long as it takes to get your message across. When organizing your website or campaign content, make sure you immediately grab your reader’s attention, accommodate easy page scanning, and use visual elements to mesmerize your audience with what you have to offer.
The digital age is here to stay. You can choose to roll with the punches or get left behind. Staying apprised of the latest technology and keeping your consumer’s behavior in mind are two ways to be relevant in the digital stratosphere.
