Smart businesses are transcending traditional selling methods and focusing on matters beyond revenue, transforming them into highly influential organizations. So what is this secret sauce that uber-successful businesses are focusing on? Emotions. One of the most...
No matter what product you sell, service you offer, or industry you’re in, having a mobile marketing strategy is critical to promoting your business. Smartphones have become so entrenched in our daily lives that we almost need a third hand just to cater to our...
Whether you have a grand opening, health challenge or anniversary around the corner, follow these three steps before launching your next company campaign. As an event manager, I often coached real estate builders and developers on best practices when opening new...
Look around you. People are glued to their smartphones, tablets and laptops. Round-the-clock web access means that we live in a perpetually powered-on world. The implications of this digital world takeover for your website and online marketing strategy are immense....
Companies send us information all the time. Most of the time it’s informational garbage with the intent of trying to sell you unnecessary or unwanted stuff. Engage with your customers in a way that will make your offering more meaningful to their lives by...
Today’s consumers have shut off the traditional world of marketing. Like many consumers, you probably pay for Netflix or DVR to avoid commercials, subscribe to XM radio, often ignore magazine advertising and find pop-up ads annoying and distracting. Rather than...
