Today’s customers are now more connected and influential than ever. Modern tech has given users access to seemingly endless amounts of information in just a few strokes of a smartphone. This constant connection allows customers to be in control of their...
In this day and age, social media is an essential component of the marketing strategy for any organization. Healthcare is no exception. 34% of consumers use social media to search for health information, this data coming from How America Searches: Health and...
Change It Up There is no magic recipe for success when it comes to increasing site traffic. Sticking to the same routine probably won’t get you too far. Vary the length and format of your content to engage a variety of new readers and to keep old ones coming...
It’s no secret that reviews and online research are major factors in how customers choose where to take their business, but with medical centers, patients often need urgent care or choose from a limited number of providers under their insurance. As a result, many...
How does content marketing differ from blogging? This is a question we get fairly frequently here at Huckleberry Branding. “Content marketing? Why do I need that? I already have a blog.” While a blog is an integral part of a content marketing strategy, effective...
It’s no surprise that the importance of digital marketing continues to climb. As technology and digital tools evolve, make sure your marketing plan accounts for these marketing trends in 2016: 1. Digital Marketing Will Surpass Traditional As more and more people opt...
