We hate to burst Kevin Costner’s dream, but the reality is, just because you build it doesn’t mean they will come. At least not in the product marketing world that is. Your target audience not only has to know your product exists but also what problem it helps them...
The How-To on Your Best Marketing Strategy David Ogilvy, otherwise known as the father of advertising, once said, “If you want to be interesting, be interested.” That’s a thought that can apply to marketing strategy as a whole. Smart marketers know that there’s no one...
The 2017 Nashville Film Festival kicked off last Thursday and runs through Saturday, April 29 at the Regal Hollywood 27 Theater in Nashville. Since 1969, the Nashville Film Festival has promoted excellence in film, bringing incredible works from around the world to...
Search engine optimization. If you’re not incorporating it into your digital marketing strategy, you should be. In fact, according to SERPs (Search Engine Results Page), the majority of search engine users are more likely to click on one of the top 5 website...
Finding yourself in a bit of a rut with your email marketing? Having trouble keeping those open rates up? It’s easy to feel like you’ve fallen into a bit of a pattern, like you’ve got nothing fresh to bring to the table. That’s where the...
Today’s customers are now more connected and influential than ever. Modern tech has given users access to seemingly endless amounts of information in just a few strokes of a smartphone. This constant connection allows customers to be in control of their...
