Understanding the Difference: Visual Brand Identity vs. Logo Design Creating a memorable brand presence is crucial for businesses in today’s competitive market. However, many entrepreneurs and business owners often confuse the concepts of logo design and visual...
Business cards are not just pieces of paper — they’re an extension of your brand. Whether you’re gearing up for a big sales pitch or networking event, the right business card can make all the difference. This post explores various business card options...
Your online reputation is a confirmed ranking factor when it comes to local search results. As many already know – or at least suspect – a high number of positive online reviews on your Google Business profile can help you rank higher in Google search and map results,...
Using a brand architecture strategy is an effective way for a company to communicate its value, create competition among its brands, and establish a unique brand identity in the market. Brand architecture involves organizing the brands within a company, showing how...
As a business owner or marketing director, you want your website to rank high in search engine results pages (SERPs) and attract more traffic. One way to achieve this is through the use of proper header hierarchy. Using H1, H2, and H3 headers in your optimized web...
A word of advice to cash-strapped business owners and startups from a professional branding agency: a logo will not make or break your business! There are many other important factors involved in building a successful business you should focus on first, including a...
