How does content marketing differ from blogging? This is a question we get fairly frequently here at Huckleberry Branding. “Content marketing? Why do I need that? I already have a blog.” While a blog is an integral part of a content marketing strategy, effective...
It’s no surprise that the importance of digital marketing continues to climb. As technology and digital tools evolve, make sure your marketing plan accounts for these marketing trends in 2016: 1. Digital Marketing Will Surpass Traditional As more and more people opt...
This infographic by uberflip illustrates key content marketing trends B2B marketers and organizations can expect in 2015. The key takeaway produced by Content Marketing Institute and MarketingProfs’ B2B content marketing research this year is something we’ve been...
Email marketing is an affordable way to keep readers engaged with your blog, make business announcements, send out event invitations, or inform customers about new products, services and special deals. Free and low-cost online platforms like Mailchimp, Constant...
No matter what product you sell, service you offer, or industry you’re in, having a mobile marketing strategy is critical to promoting your business. Smartphones have become so entrenched in our daily lives that we almost need a third hand just to cater to our...
Recently, I sat down for an espresso with a fellow small business owner who thought he was doing his customers a favor by not participating in the “digital hoopla” surrounding today’s content marketing strategies. The reasoning, he said, was because...
