THIS IS STEP THREE IN A SIX-STEP SERIES ON HOW TO BUILD YOUR BRAND. TO LEARN MORE ABOUT WHAT YOU’LL DISCOVER IN THE SERIES, VISIT OUR INTRODUCTORY BLOG POST HERE, AND STAY TUNED FOR MORE FREEBIES LIKE THESE AS WE UNRAVEL YOUR BRANDING POWER STRATEGY! Over the course...
Brands like Apple, Amazon, and Google are among the strongest of the decade, creating billions in brand value. Much of their success can be tied directly to a revolutionary, ground-breaking marketing tactic. Simplicity: Making life easier for consumers. By adhering to...
Email marketing is an affordable way to keep readers engaged with your blog, make business announcements, send out event invitations, or inform customers about new products, services and special deals. Free and low-cost online platforms like Mailchimp, Constant...
At HB, we’re color aficionados, which means we are fascinated by the psychology of color. Color is one of the most powerful nonverbal forms of communication and offers an instantaneous method for channeling meaning. The color a company uses to brand itself...
Move over, emerald. The color watchers at Pantone recently revealed the Color of the Year 2014: PANTONE 18-3224 Radiant Orchid. Food and beverage marketers have begun lining store shelves with dusty fuchsia-inspired products while the “it” hue is already...