The Art of Simplicity

The Art of Simplicity

Brands like Apple, Amazon, and Google are among the strongest of the decade, creating billions in brand value. Much of their success can be tied directly to a revolutionary, ground-breaking marketing tactic. Simplicity: Making life easier for consumers. By adhering to...
The Psychology of Color

The Psychology of Color

At HB, we’re color aficionados, which means we are fascinated by the psychology of color. Color is one of the most powerful nonverbal forms of communication and offers an instantaneous method for channeling meaning. The color a company uses to brand itself...