The Pantone Matching System (PMS), is a universal language of color that allows you to control your brand’s palette across all mediums including print, web, or even video. The colors have specific numbered codes followed by the letters C (coated), U (uncoated), or M...
Pixelated or fuzzy images can take the punch out of your great marketing piece. That’s why it’s so important to use high-resolution images and graphics in your print marketing. What is resolution? Resolution is the amount of data or detail within an image, also...
Branding agencies stay afloat by producing creative projects, like brand marketing, graphic design, and website design, for their clients. Our job is to ensure that projects run smoothly—staying on track and within budget. That’s where creative project managers come...
The paper stock used in your marketing materials should leave a lasting impression. With so many options, how do you even begin to choose? The first things to consider are exactly WHAT you’re going to be using the marketing piece for, HOW you want it to look and WHO...
When it comes to your brand, colors are extremely important. Understanding how colors are translated on everything from business cards to digital billboards is crucial. Here, we will discuss the difference between RGB and CMYK and how you can preserve your brand’s...
The convenience of printing at home on your inkjet or laser printer a big plus. However, that convenience comes with limitations. In this blog, we will discuss the benefits of choosing a professional printer vs desktop printer. Paper Stock, Coating & Sizes Let’s...
