A strong logo can have a significant impact on your business. A logo design or redesign may seem daunting, but committing to breathing life into something new or something that has worked that’s now overdue for a refresh, can pay off significantly. But before...
It’s Time to Stop Chasing Website Trends In the ever-changing world of web design, it’s easy to feel the pressure to adopt the latest trends. Parallax scrolling, neon gradients, or oversized typography might seem like cool features, but they’re not right...
Presenting products in a catalog connects consumers with your brand, inspiring action — but you need a top-notch catalog designer to ensure it’s done right. Our experience with catalog design shows that your brand needs strong visuals to communicate its...
With printed marketing, you only get one chance to get it right. That’s why the design proofing process is so important. Sure, you can always make corrections and have it reprinted, but that can be very costly. Here, we’ll talk about what to look for and how to...
The Pantone Matching System (PMS), is a universal language of color that allows you to control your brand’s palette across all mediums including print, web, or even video. The colors have specific numbered codes followed by the letters C (coated), U (uncoated), or M...
Pixelated or fuzzy images can take the punch out of your great marketing piece. That’s why it’s so important to use high-resolution images and graphics in your print marketing. What is resolution? Resolution is the amount of data or detail within an image, also...