Understanding the Difference: Visual Brand Identity vs. Logo Design Creating a memorable brand presence is crucial for businesses in today’s competitive market. However, many entrepreneurs and business owners often confuse the concepts of logo design and visual...
Business cards are not just pieces of paper — they’re an extension of your brand. Whether you’re gearing up for a big sales pitch or networking event, the right business card can make all the difference. This post explores various business card options...
Logo Design Elements: Key Definitions A logo consists of several key components, each serving a specific purpose to represent the brand. There are also a variety of logo design variations that may be used to represent your brand. When you are onboarding as a logo...
Using a brand architecture strategy is an effective way for a company to communicate its value, create competition among its brands, and establish a unique brand identity in the market. Brand architecture involves organizing the brands within a company, showing how...
So, you just approved your logo design and received a boatload of files from your designer. You might be asking yourself, “What are all of these logo file formats, and how do I know which one to use where?” Below, we outline the major differences between each file...
If you want your product to be instantly recognizable from every angle, design consistency is key. To make a lasting impression on your customers, you have to consider your product’s design from every angle — from the product’s shape, size, and...
