Logo Design Elements: Key Definitions A logo consists of several key components, each serving a specific purpose to represent the brand. There are also a variety of logo design variations that may be used to represent your brand. When you are onboarding as a logo...
Using a brand architecture strategy is an effective way for a company to communicate its value, create competition among its brands, and establish a unique brand identity in the market. Brand architecture involves organizing the brands within a company, showing how...
So, you just approved your logo design and received a boatload of files from your designer. You might be asking yourself, “What are all of these logo file formats, and how do I know which one to use where?” Below, we outline the major differences between each file...
If you want your product to be instantly recognizable from every angle, design consistency is key. To make a lasting impression on your customers, you have to consider your product’s design from every angle — from the product’s shape, size, and...
If you’ve been in business a while, your company has likely changed from when it launched. Showing that your brand still reflects who you are is key. Your design, colors, logo, and messaging should consider current trends and customer preferences to help breathe...
The digital age’s obsession with visuals makes it highly important to have an illustrative website. This attracts people to stay longer on your website. Using different images and illustrations in a web design also helps people understand complex ideas and...
