How did Kanye West sell out a plain white tee at $120 a pop in one day? Why does Charmin toilet paper have over 68K followers on Twitter? And why in the world are so many men attracted to Old Spice’s deodorant line containing scents like ‘Wolfthorn’, ‘Bearglove’ and...
Brands like Apple, Amazon, and Google are among the strongest of the decade, creating billions in brand value. Much of their success can be tied directly to a revolutionary, ground-breaking marketing tactic. Simplicity: Making life easier for consumers. By adhering to...
Smart businesses are transcending traditional selling methods and focusing on matters beyond revenue, transforming them into highly influential organizations. So what is this secret sauce that uber-successful businesses are focusing on? Emotions. One of the most...
Email marketing is an affordable way to keep readers engaged with your blog, make business announcements, send out event invitations, or inform customers about new products, services and special deals. Free and low-cost online platforms like Mailchimp, Constant...
The DNA of good content marketing includes strands of stories that help people connect more deeply with a brand, product, and others around them. Your brand’s North Star is the promise your brand makes to customers. By defining your brand promise or brand...
The catwalk has closed at Fashion Week. We observed fall 2014 trends from the front row of our home computer and found the looks transformative with a tech feel. Why should you care? Whether new or iconic, the designers that stayed true to their brand attributes and...
