The DNA of good content marketing includes strands of stories that help people connect more deeply with a brand, product, and others around them. Your brand’s North Star is the promise your brand makes to customers. By defining your brand promise or brand...
No matter what product you sell, service you offer, or industry you’re in, having a mobile marketing strategy is critical to promoting your business. Smartphones have become so entrenched in our daily lives that we almost need a third hand just to cater to our...
Start connecting with content! This insightful infographic explains how content transforms salespeople and helps them build relationships that lead to revenue. What content tools are you applying to enhance relationships with your leads and...
Recently, I sat down for an espresso with a fellow small business owner who thought he was doing his customers a favor by not participating in the “digital hoopla” surrounding today’s content marketing strategies. The reasoning, he said, was because...
Whether you have a grand opening, health challenge or anniversary around the corner, follow these three steps before launching your next company campaign. As an event manager, I often coached real estate builders and developers on best practices when opening new...
