Get to the Heart of Nonprofit Marketing Strategy
Emotion takes the lead in the nonprofit world — the cause, the impact, the lives changed. It’s why you do what you do and why people want to help. But, any marketer worth his or her salt will tell you that knowing this is only one piece of the puzzle. The real work...
Field Your Dreams with the Right Product Marketing Strategy
We hate to burst Kevin Costner’s dream, but the reality is, just because you build it doesn’t mean they will come. At least not in the product marketing world that is. Your target audience not only has to know your product exists but also what problem it helps them...
A Rebranding Strategy: Things to Know When Considering a Rebrand
So you’re thinking about a rebrand. When considering the importance a brand carries, establishing a visual and emotional connection between your company and your consumers can be a daunting task. Here are some of the main things to consider when planning your...