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Three must-haves for your next campaign

Three must-haves for your next campaign

Mar 9, 2014 | Marketing

Whether you have a grand opening, health challenge or anniversary around the corner, follow these three steps before launching your next company campaign. As an event manager, I often coached real estate builders and developers on best practices when opening new...
Model brand behavior from the catwalk

Model brand behavior from the catwalk

Feb 17, 2014 | Branding

The catwalk has closed at Fashion Week. We observed fall 2014 trends from the front row of our home computer and found the looks transformative with a tech feel. Why should you care? Whether new or iconic, the designers that stayed true to their brand attributes and...